The Mission

Taking a modern twist on a heritage brand - our objective was to design a Zig-Zag rolling papers package young adults connect with visually, referencing their childhood in the 90s and early 00s. The design brief referenced creating towards a Y2K aesthetic, and focusing on pop culture staples like: skateboarding, TV shows, music and video games.

The Outcome

All the graphics shown are concept art, but were well received by all three parties upon delivery. The use of Internet themed imagery and lifestyle photography help sell the idea, and allowed for a deeper exploration into the current customer of Zig-Zag branded products.
SERVICES

// Concept Art

// Product Packaging
// Customer Profile Development



PURPOSE

Design a Zig-Zag rolling papers package young adults connect with visually, referencing their childhood in the 90s and early 00s.

Back to Top