The Mission

Sugar Daddy is looking to change the narrative on how we perceive the mini doughnuts experience by creating a brand that focuses on organic social engagement and immersive CTA’s. With the birth of “foodies” as popular Instagram bloggers, Sugar Daddy looks to help customers capture picture perfect Instagram moments with their favourite mini doughnuts.

The Outcome

Coming soon.

// Naming
// Clarity Session
// Consumer Insights and Audience Analysis
// Brand Identity
// Packaging Design

Back to Top