Mission

Tasked with developing branding for a digital growth company focusing on connecting businesses with clients found through social media channels, Porter Media’s branding is centered around curating a unique gradient mesh to define their identity. Through two gradient maps, the the visual identity for Porter Media is derived from stark white icons & wordmarks overlaid a top a plethora of color variations giving the branding a 21st century digital feeling.

Outcome

Concept creation and visual identity for Porter Media included creating a memorable wordmark in conjunction with a vibrant and fresh color palette. The object is to engage with small to medium size business owners and grow their digital market share through the use of social media channels, and sales funnels.
Reach

The Porter Media branding and identity system was featured on YourDesignJuice's blog for it's monthly inspiration project, sent to creatives all around the world - dated November 2020. YourDesignJuice

SERVICES

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Brand Strategy
// Logo & ID Systems
// Brand Style Guides
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Internal Marketing Materials

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