North + Oak Builders Group focuses on providing single-family, residential construction in British Columbia. Through innovative designs, green technologies, and renewable materials, North + Oak build homes that harmonize with nature and contribute to a greener future.
North and Oak Builders Group was looking for a fresh start. They are a residential construction developer located in British Columbia that looks to integrate sustainable building practices to accessible housing. They wanted an identity that was reflective of their corporate mission, but also played into the neutral palettes and softer aesthetic most developers shy away from.
We worked alongside founder, Celena Aujla to build the North + Oak visual identity. We identified emerging trends in the architectural/builders design realm. Our major finding was the 'slow living' theme our core demographic resonated with. We took care to build the visual components to compliment these findings, and have a stronger connection with our core audience. In addition to the branding, BSD also provided copywriting services that helped frame the business mission, vision and values.
North and Oak Builders Group launched in Fall, 2023. Here is an excerpt from their manifesto, written by BSD — We specialize in creating exceptional homes that seamlessly integrate cutting-edge green technologies and environmentally conscious building materials. Our team of experienced professionals take pride in designing and constructing residences that exceed expectations and minimize the ecological footprint. From energy-efficient designs to the use of renewable materials, we prioritize sustainable solutions to ensure your home is not only beautiful but also contributes to a greener future. Discover the perfect blend of elegance,functionality, and environmental responsibility with North + Oak Builders Group.
