Developed as a concept project, Brett’s intention with Clash Vintage Guitars was to show how fully integrated branding identities can help storytelling, and creating a deeper connection within the customer base. The project features a modern digital sales channel that lowers customer click through by streamlining the purchase process. In addition to website, social media graphics and apparel were created to round out the identity and give a concrete marketing position to how Clash Vintage Guitars looks & feels, in a world mixed with analogue and digital sounds.

// Concept Design
// Tailor-made Site Development
// Apparel Development Branding
// Identity Systems
Cross-platform Functionality


// Blend vintage product with modern sales process
// Speed up purchase decision by customers

// 360 marketing approach
// Communicate brand values graphically

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