CCK Investment is a advisory board operating in Calgary, Alberta. Their mission is to support both Canadian founders and investors, at the earliest stages. We created an entire brand system and series of digital assets for CCK — This is a concept project
Our role with CCK Investment was to build a comprehensive visual identity. From iconography, to brandmarks and pitch decks. Everything had to feel cohesive, reliable and trustworthy.
We began by looking at American competitors. Our team identified design trends between the five largest private investment firms. We then reverse engineered those common threads, and put a Canadian twist on things. We wanted the brand and identity to speak directly to these founders. Our team leveraged clean, sans-serif typefaces with modern WCGA-compliant colours.
The finance and banking industry can feel cold, sterile, and transactional. To humanize the design, we focused on putting people first. It helps build credibility with founders, and investment partners alike. Knowing who you're working with, and the life your changing has a tremendous emotional impact. We made sure to showcase the CCK partners every chance we could.
