Far more than a communications conduit between - customers, members, and employers - BCMEA provides: training, employment advocacy, negotiation, human resources, and developing waterfront culture. Brett Snowball was contracted to help provide visual direction, and undertake graphics & special projects to help support the communications department throughout 2023.
Our objective with BCMEA was to find a standardized look & feel to the visual communications. There wasn't a set direction that had been established, so the first order of business was creating a documented reference point. We spent time carving out the four primary attributes and emotions that BCMEA wanted to portrait. These were: inclusive, personable, reliable, and innovative. This process took about one week, and afterward we spent time conducting market research and competitive analysis on what visuals worked best for the industry. We noticed an illustrative style worked best for most social media communications, and this was our north star moving forward.
Everything created for BCMEA needed to be filtered through a "waterfront" perspective. The idea behind this is highlighting important workers and employers in our space. Showing a culturally diverse, deep workforce that supports BCMEA. We depict the locations and equipment used by our maritime workers, and how BCMEA provides training & safety.
We created dozens of branded digital assets for BCMEA. From digital advertising, social media graphics, awareness campaigns, location photography, and graphics for their terminal vehicles. The best part was working alongside the communications department and watching things launch in real-time.
