Brett’s role with Faulkner was to create a full visual identity
and provide consulting services on specialty projects such as product photography, editorial campaign imagery, storefront refurbishments and strategy-based marketing solutions. The impact of the new brand identity and market position allowed the retail store to identify it’s ideal consumer, and convert on repeat purchases through increased customer loyalty and brand awareness.
We developed a fully encompassed identity for Faulkner that encapsulates their position in contemporary fashion. We accomplished this through rebranding, digital media, and editorial styling to help cement the brand position at the forefront of menswear.
// Brand Strategy & Architecture
// Positioning

// Marketing Campaigns
// Logo & ID Systems
Brand Style Guides


Instagram growth by +2100
Increased customer loyalty
Repeat purchase increase by 50%
90% customer approval rate

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